Brazil ranks among the countries where a network outage is the most expensive. A widely cited report placed the country in 2nd place globally, with an average cost of US$ 306,081 per hour of downtime — a clear warning for multinationals operating in Latin America. (Source: TI Inside.)
The global trend confirms the problem: outages are becoming more expensive. Current data from the Uptime Institute shows that more than half of significant incidents exceed US$ 100,000, and 16% to 20% surpass US$ 1 million. In other words, a single bad day can compromise quarterly results. (Sources: Uptime Institute; Data Center Dynamics.)
Why the risk is higher in the regionWhy the risk is higher in the region
Distributed operations depend on links that cross uneven infrastructure. Even with progress, in 2023, internet penetration in Brazilian urban households reached 94.1%, compared to 81.0% in rural areas — a gap that explains part of the instability in the last mile. In agribusiness, only about 23.8% of farmland has 4G/5G coverage, making alternative routes essential. (Sources: IBGE; TELETIME News.)
What reduces the cost of downtime
Treat connectivity as an orchestrated service — not as a patchwork of providers. With OMNI by LatWan, CIOs get a single dashboard for performance, costs, and SLAs, with integrated ticketing and proactive failover across fiber, wireless/5G, and satellite. The result: faster detection, performance-based routing, and fewer surprises when a local link degrades.
What’s at stake in practice
Real cases show losses of tens of millions for major brands; in the 2021 outage, estimates pointed to between US$ 65 million and US$ 100 million in lost revenue for Meta. If your revenue depends on the network, every minute counts. (Sources: Forbes; Fortune.)
Call to action
Discover OMNI by LatWan and estimate how unified connectivity can reduce your exposure in Brazil and across Latin America.